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2017
03-08

[教程]Advanced Lead Generation – 网络营销高级引流教程

[教程]Advanced Lead Generation - 网络营销高级引流教程 - 第1张  | SEO好小孩

高级引流教程

 

Advanced Lead Generation – 网络营销高级引流教程简介

通过本课程,将学会如何使用可行的方案,为你的产品和服务获得更多的关注。本教程的主讲Dayna Rothman,深入分析了如何通过各种内部和外部资源进行引流,解释了概念的原理以及执行的具体方法,讨论了使用销售漏斗的概念提升销量。本课程也包含了如何通过合适的技术手段,评测营销的效果。准备好了吗?现在开始制定你的策略,并且开始大量引流吧。

Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.

Advanced Lead Generation – 网络营销高级引流教程细节

原始地址:https://www.lynda.com/Marketing-tutorials/Advanced-Lead-Generation/447319-2.html
使用语言:英语(有完整字幕)
教程格式:视频
教程时长:3小时59分钟
包含内容:包含5部分,共33段视频
包括主题

  • Identifying funnel stages – 锁定获客渠道和平台
  • Defining key goals and metrics – 设定核心目标和标准
  • Deciding on an approach – 确定方向
  • Building a lead generation plan and a team – 打造专业的团队
  • Choosing a lead generation technology – 选择合适的技术
  • Building attractive content – 制造引人注目的内容
  • Generating leads with blogs and social media – 使用博客和社交媒体引流获客
  • Creating an SEO strategy – 确定要使用的SEO策略
  • Tracking ad performance – 跟踪和性能优化
  • Increasing visibility through events – 通过各种事件获得曝光
  • Using paid ads and direct mail – 如何使用广告和直邮
  • Qualifying leads – 衡量和提升Lead的质量
  • Measuring campaign effectiveness – 轻松评定营销活动

 

教程截图:

[教程]Advanced Lead Generation - 网络营销高级引流教程 - 第2张  | SEO好小孩

高级引流教程截图

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